The "journey to the cloud" is a great tagline for helping customers go from a pure "private cloud" environment to a public or hybrid cloud solution.

One of the first steps that most customers today are already at, is to virtualize the majority (if not all) of your workloads. Because of how common it is to find this already in place, I won't go into detail here. The second step once the systems are virtualized is to quantify the cost of the virtual machines and hardware powering them to establish a baseline and help determine the price